You know the scenario. You get an occasional click from
Google for a certain keyword. You go to find out why you
aren't getting more clicks, and you find out that you're
ranked in the 30's, 50's, or heaven forbid, the 300's.
"Great", you think, "I finally get ranked for a good
keyword and it’s a worthless ranking".Not necessarily.
If you got ranked for a keyword you wanted At All, the
game's not over yet. If your site's content is geared
towards that subject, you can get your ranking in search
engines increased, at no cost. How?
The first thing you want to do is find out how well you are
ranked for this keyword. For Google in particular, this
used to be a difficult chore. In the old days of 2003,
you'd spend your valuable time doing a search on your
desired keyword, then a sub-search for your site, and
crawling through pages of listings to find out exactly
where you stood.
Now there is hope in the form of the following website.
Direct your browser to:
http://www.googlerankings.com/index.php
You can use this site to find out what number you come up
for in the Google listings, which can be very powerful
information if used correctly. If you're ranked in the top
1000, you have a shot at raising your listing for that page
by tweaking the page to be a little more relevant.
So, secondly, you have to know how good a shot you have at
getting a better listing. Go to:
http://www.searchguild.com/difficulty/
I posted a tip about this a month ago, and it's also in the
free optimization Guide I released the week of March 7th.
It tells you how hard it is to rank well for certain
keywords in Google. You'll need a free Google API key to
use it.
Now that you know your chances, the third piece of
information you need to know is how much traffic you can
expect. Digital Point has a free tool that gives an
approximation of how many hits per day a good ranking gets.
Access it here:
http://www.digitalpoint.com/tools/suggestion/
Okay, let's say everything checks out so far. You rank in
the top 1000. The term you want won't be that hard to get,
and will get you enough traffic per month to justify your
efforts.
Our fifth step is to take the term you chose and optimize
your page.
This site does periodic reports on the search engines, and
their February report gives their analysis of what the best
ranking pages in Google have in common. And as a free
bonus, it will also tell you what Yahoo wants. Follow the
following link for details-http://www.gorank.com
Now that you know what to shoot for, you need to know how
the page you want will measure up- you need to calculate
your keyword density. You can also do the sixth step at
gorank.com - it has a free tool that will calculate it for
you. Prepare your page with that in mind, re-upload, and
you're almost done.
Great, you're all set. Now you should submit your site to
Google, right?
Wrong. Absolutely not. If you can help it, you should
never, ever submit any page of your site to Google. Let it
find you. HOW it finds you can affect your page rank. I
don't mean that there is a standard penalty for submitting.
There's been speculation on that for a while but I have yet
to prove it matters.
What I DO know from personal experience and testing on my
member's sites, is that getting the Googlebot search engine
spider to happen upon your site shaves up to 6 weeks off
the standard time it takes for indexing. You can show up in
Google in as little as 4 days.
Which site links to you can also affect your Google Page
Rank. While this is not as important as it once was, it
still carries significant weight– my site didn't start
getting spidered on a daily basis until my Page Rank
increased to 5.
So even if the spider comes to your site on a Monthly
basis, you're better off waiting for the spider to come
back by. That's the seventh step, let your page be
re-discovered with it's great new changes.
And yes, there's an even faster, better way to get
Google.com's search engine spider to re-index that page,
but that's another article, isn't it?
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