I on an autreponder kick today, so enjoy the valuabel info....(This information is from getresponse.com - a direct link to the source is available at the bottom of this post)
Big Benefits From Super-Powered AutoResponders
This year brings the latest craze of the new super powered AutoResponders. You know.... the handy tool that automatically follows-up with a series of email messages.
The benefits of using this marketing tool are infinite. You can now automatically send personalized follow-up messages to your prospects without lifting a finger.
Looking at the range of benefits that the new generation "smart responders" offer, the bog-standard normal AutoResponders are starting to look dull and dusty.
At a glance, these are the benefits you can expect from the smart responders:
* Personalized messages to UNLIMITED prospects
* The ability to send UNLIMITED follow-ups
* You can specify the day you want the follow-up to be sent
* Follow-up tracking with real-time statistics
On average, you need to contact your prospect up to 7 times before he or she decides to purchase from you. Being an Internet Marketer, you will know that this is a time consuming and tedious task if performed manually.
As an Internet Marketer, your time is the most precious commodity you have. You need to devote as much time as possible to promote your online business, so why waste time contacting people when you can have this done automatically?
Your Smart Responder will work for you 24 hours a day, automatically following-up all of your prospects with personalized messages.
"Wait a minute," I hear you say "Did you say personalized messages?"
That's right! To prove just how smart these Smart Responders are, they will automatically extract the prospects name and email address, and will use this information in the follow-up message!
My own personal experience has shown that if you personalize an email message, the prospect is TWICE AS LIKELY to buy from you. It's completely true.
I could ramble on for hours talking about the benefits these smart responders offer. But the truth is you'll never know just how handy they are until you try one yourself.
You can get your own Smart Responder FREE from GetResponse.com. In fact, you can get as many as you want. Need a Smart Responder for each of your products? No problem!
Just head down to http://www.GetResponse.com
There are hundreds of ways you can put your SmartResponder to work for you, not just for use with Internet Marketing.
Why not try the following....
*Lecturer*
To give a set of structured assignments over a period of time when students are joining at any time of the year (as often occurs with open or distance learning).
*Teacher* To remind children to do their homework.
*Doctor*
As a way to ensure people give up smoking, or remind patients to take their medication.
*Building maintenance contractor*
To remind public or realtor clients of things that need to be done around a home from time to time - to prod them into remembering you for any business that emerges
In fact, there are literally thousands of ways you can put your Smart Responder to work for you. You are only limited by your own imagination!
Okay, so we've covered what you can use your Smart Responder for, but what sort of information can you put in your follow-up messages?
I always follow a 7-step approach when using a Smart Responder to ensure that I follow-up in an logical and systematic way.
Here's the steps you can take for your own follow-up messages:
1. Initial message - Introduce yourself
Thank your prospects for requesting information from you, and introduce yourself and the benefits you offer. Tell them that you'll include a FREE discount for requesting information from you.
List all the methods of contacting you, and give information on how they can buy from you and the payment methods you accept.
2. Follow-up #1 - Introduce Special Offers
Remind your prospect that they requested info from you, and tell them that you've given them a special discount for a limited time. Remind them that it's a time limited offer, so they must act fast if they wish to redeem it.
3. Follow-up #2 - Pile up the benefits
Elaborate on your previous offer by listing all the benefits you're product/service offers. Don't take this section lightly. Pile on as much benefits as possible, so your prospect is astounded by you offer.
When I say benefits, I don't mean features. People like to hear what it does for them. Will it make them more money? Will it make them lose weight? Tell them what it does for them.
4. Follow-up #3 - Add Extra Offers
Tell them that as well as the special discount, you've decided to add in an extra special gift worth X amount of dollars just for responding quickly. Again, add a time limiting factor to emphasize that action is required NOW.
5. Follow-up #4 - Compare your products/services
Chances are that whatever you're selling, Tom down the road is trying to compete with your product too. What makes your service/product better than theirs? Compare your features with the competitor to let your prospects know that you offer the best there is.
6. Follow-up #5 - Tell a story of your product/service
Everyone likes stories. So if you can give a real-world example of how your product or service is benefiting someone's life right now, then you're guaranteed to attract the prospects attention.
People like to feel that they're special, not just another number. So personalize your follow-up with a story that they can relate to.
7. Follow-up #6 - Give Testimonials
People will trust you more if you give examples of present or past customers who have enjoyed your product.
If you can add an email link to the customers, then even better. If people know you're product is worth spending their hard-earned dollars on, then they will buy it. Adding testimonials creates the final bond of trust that's needed to push your prospects to become paid customers.
By using the above method to create a systematic approach for your follow-ups, you're making it crystal clear what you're offering and how it'll benefit the prospect.
But more importantly, you're creating trust for your prospect. Once an element of trust is there, your prospects are ten times more likely to buy from you.
You'll soon find that having a Smart Responder is one of the greatest marketing tools around. Read More...
