DIRECT MARKETING NEWSPAPER INSERTS

What are the benefits of direct marketing newspaper inserts? According to the Los Angeles Newspaper Group, the main reason to use direct marketing newspaper inserts is, “because it achieves saturation coverage and capitalizes on the appeal of direct marketing newspaper inserts to customers, newspaper is the preferred preprint delivery format of consumers.” Most basically said, this flexible preprint delivery program enables you to control precisely who receives your message.

The newspaper is a reliable vehicle of delivering information whether current events, the society pages, the letters to the editor, the crossword puzzle or ads of retailer giants which may include direct marketing newspaper inserts.

Consumers are conditioned to check these ads when considering a purchase. Because direct marketing has received a somewhat negative connotation, often being called “junk mail”, the utilization of delivery by means of the newspaper helps to avoid the negative perceptions sometimes associated with direct mail.

By using direct marketing newspaper inserts, you can count on 5 key benefits as compared to other saturation delivery programs. One of these key benefits is that you will be plugged into a confirmed audience. Your audience already places a value on and is willing to pay for the information that the newspaper provides. This audience is already conditioned to read the newspaper, including advertisements from major retailers and direct marketing newspaper inserts. Statistics show that 70% of adults agree that they have checked the weekday or Sunday paper inserts to help plan weekly shopping or make a purchasing decision.

A second key benefit of direct marketing newspaper inserts is that your reach will be more effective. Because the consumer already subscribes to the newspaper, you are guaranteed to literally get your foot in the door. Your message will avoid being perceived as “junk mail” because it is in good company along side national retail giants.

A third key benefit of direct marketing newspaper inserts is that you can easily target your audience by selecting the zip codes and income range of household coverage you need to increase direct marketing newspaper insert success. This allows you to choose the demographics that you company can target.

A fourth key benefit of direct marketing newspaper inserts is that the information vehicle, the newspaper, will allow you to have maximum efficiency eliminating duplication between households. Most households only receive one newspaper, so you are assured that they will only receive one advertisement.

A fifth and final key benefit of direct marketing newspaper inserts is convenience. The newspaper along with your direct marketing newspaper insert has delivery available both midweek and weekends.

All of these benefits make direct marketing newspaper inserts a powerful weapon in your direct mail arsenal.