INNOVATIVE DIRECT MARKETING PRODUCTS

As our society continues to increase its interest and usage of information technology (especially due to the Internet), the demand for reliable, state-of-the-art products will also increase. As new technology trends are developed, and current ones continue to develop, customers expect service providers to provide solutions staying current with these trends in information technology.

Because of this dominating trend, direct marketing is affected. When considering innovative direct marketing products, one of the most innovative direct marketing products on the market today is opt-in email advertising. Opt-in email advertising is an effective way to market your product or service on line through bulk email marketing.

While opponents of using bulk email marketing would argue that this approach is less than effective due to the vast amounts of SPAM email users receive daily, supersaturating the online market or that keeping a list of current and accurate email addresses is a nearly impossible maintenance task, there are distinct benefits that make up opt-in email advertising successful.

Opt-in email can be successful because it is an effective way to market your product or service on line. One benefit to bulk email using the opt-in advantage is that you are guaranteed to reach a fresh base of potential customers. This list is provided by various web-based free email address services, who receive thousands of new users daily. When these new subscribers register for a free email address, they agree to receive offers or opportunities from our advertisers via email. If customers complain of receiving SPAM, complaints are handled internally since the list provider is also the email service. The customer can request to opt-out, at which time they are removed from the bulk email list.

In addition to a constant generation of a new customer base, opt-in email through the use of bulk email is effective because of its cost efficiency. For the cost of $39.00, up to 50,000 emails can be sent. In the direct marketing industry this is an astounding direct marketing innovation. In this day you could not operate a postcard campaign for this price. As times change, direct marketers need to take advantage of this unprecedented opportunity. Not only is it so cost efficient, but it is also time efficient. No longer do you experience the delay in putting together and producing a large direct mailing. All emails are sent within 24 hours of your order being placed.

The final feature of the innovative direct marketing products of bulk email using the opt-in email advantage is that you are provided a free tracking system. When the email is opened and read by the recipient, a “click” will be registered on the tracking server. You can continue to monitor your email campaign by logging on to your campaign tracking account. This allows you to test the effectiveness of a particular subject line. This innovative direct marketing products is innovation at its best.