INTEGRATED DIRECT MARKETING PLAN

An integrated direct marketing plan can be like a road map for your company. It can guide you on your direct marketing journey, helping you and your staff reach your destination – the ultimate accomplishment of your goals.

This integrated direct marketing plan or “roadmap” can also help keep you from getting off-course.

An integrated direct marketing plan is usually comprised of a number of various print rich components. Some of these components may be direct mailings, post cards, brochures, informational packets, telemarketing, surveys and e-marketing tools involving emails and web sites. These e-marketing tools are gaining wide spread popularity as the availability of technology increases with integrated direct marketing plan.

The main idea behind an integrated direct marketing plan is to combine any number of these tools, based on your direct marketing budget, to reach a wider audience with in your target.

These tools are designed with the intent of presenting a clear and concise informational message. This message should then compel the target or recipient to take a particular action. This action will usually involve another direct marketing tool previously listed.

One particular example might be a local restaurant has just opened for business. The first step in the integrated direct marketing plan might be to send an invitation letter announcing the “Grand Opening” of the restaurant. A second step in the integrated direct marketing plan might be to canvas the area with a flier that is constructed to be a door hanger providing the prospective customer with information about menu items, prices, takeout information, phone number and website address. A follow-up marketing tool would be to have a Yellow Pages listing in the phone book. A final step might be to send out a survey requesting feedback on the service received while dining at the restaurant, complete with a detachable coupon that can be redeemed when the survey is completed.

The beauty of the integrated direct marketing plan is that each approach is new and fresh. If your plan is devised well, you can reach your destination achieving integrated directed marketing plan success.