Writing Effective Ads For Network Marketing Programsby Ken Leonard Jr.
One of the most powerful ways to promote your network marketing home business is to run ads in targeted ezines and web sites. To harness this power, your ads must stand out from the rest. Using a simple formula, you can create ads for any product or business opportunity. Learn to use this method for writing ezine and web site ads that "pull" and you can create a steady stream of interested prospects to any web site you wish. Many readers skim through ezines and web sites. Writing ads that are different than the others will get the skimmers to stop in their tracks and read your compelling ad. Once your ad is noticed, interested prospects will click through to your web page and enter your promotion machine. The formula for writing effective online and ezine ads is simple to use. First you create a list of the product or opportunity features. Those features are then converted into a list of benefits the user will experience from joining your network program. These benefits will be the building blocks of the ads you write. It's as easy as that, though many people do not use this formula. Then they wonder why their advertising does not attract new signups and leads. To build a list of features for your home business opportunity, start by going to the main website of the program. Create a list of every feature you see mentioned anywhere on this site. Then thoroughly review your member web site and program features. Add every feature you get as a member to your list. Also review any ebooks, reports or courses included with the opportunity and make note of those features in your list. Omit any repeated entries and you will have a complete list of all the features of your network business opportunity. To create a list of user benefits, take each entry from the list of features and read it. Now ask the question "What's in it for me?". The answer will be the first entry on your benefits list. Repeat this process for each entry in the features list. Most people that see features in an ad will respond with something like "So what?". Applying "WIIFM?" to each feature will give you the answer to the potential question "So what?". Strong benefits that solve the user's problem will attract the new signups you want, not an ad full of features. Use your benefits list as a resource when writing ads for your home business opportunity. The biggest benefit to the user should be used as a headline (or first line of a classified ad). This is the one benefit that will solve your prospect's greatest problem or want. Doing this will attract the reader's attention as they skim over the ezine or website. Use some of the other benefits from the list in the body of the ad. Now that you have used the formula to create an original ad that promotes your network marketing program, the testing and tuning process begins. Never assume an ad is going to work well for you. Many factors can affect the pull of your ad and the quality of the prospects clicking through to the program web site. Always test different headlines for each ad you run. Use an ad tracker so you can monitor how many clicks a particular ad generates. When you find a headline that does well, experiment with the rest of the ad copy. Sometimes a small change can produce a huge difference in response. If you need an ad tracking system for your online and email advertising, an easy to use service can be found here: http://www.hypertracker.com You can use this ad writing formula to create different kinds of ads. Write small ads of 2 to 4 lines in length to run in web site classified listings and in targeted ezines and newsletters. You can also write ads of 4 to 10 lines to run as top sponsor ads. These ads are placed at the top of a web page or ezine issue. Top sponsor ads get more response than typical classified ads, but with added response comes added cost. When you are willing to spend even more for a greater response, create stand alone "solo ads" of 20 to 60 lines. Solo ads are your best bet for grabbing the readers attention, getting a lot more clicks and generating more signups. You now have a simple formula for creating original web site and ezine ads that will stand out from the crowd. Your first ad writing attempts may not produce the results you are looking for, but the more practice you get, the faster you will become good at writing online and email ads that pull like crazy.
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